As President of the Mass Participation Federation in KSA, Princess Reema is the first woman to lead a multi-sports federation in the Kingdom, driving communities towards a more active lifestyle. Since 2016, she has served as the Saudi General Sports Authority’s Deputy of Planning and Development, where she has led diversity and inclusion, the development of the Kingdom’s sports economy, and strategic partnerships. She has achieved the inclusion of physical education for girls in schools. She is a member of the International Olympic Committee Women in Sports Commission and a member of the Saudi Arabian Olympic Committee.
Princess and Entrepreneur